Creative Distribuition

 Creative Distribution is an innovative way to distribute feature films on Brazilian market.

 

Its action plan is based on three pillars: to establish marketing strategies tailored to each film released, to strengthen the exhibitor’s network and to increase customer base. Working with these bases will impact positively on the national movie market.

 

Thus, in addition to foment the growth and formation of Brazilian film audiences, we contribute to the operation of small movie theaters. We also strengthen the producer’s network working directly in different cities where the movies are distributed. This actions contributes to the development of regional markets.

 

The goal is to expand the communication line with public institutions (such as departments of education and culture), educational institutions (like universities and high schools) student councils, nongovernmental organizations, self employed professionals, opinion leaders from different segments, civic organizations, partners in the promotion of films, and to facilitate deals in all segments, including university media.

 

Through our website, we access a customer’s database that allows us to identify fields of interest such as:  city of residence, profession and other information. This tool is very effective because it enable us to propagate and promote a film for a specific audience in each city where the film is runnig.

 

We seek to encourage the public to attend the exhibitor’s network, to train cultural multipliers and to provide access to culturally disadvantaged groups - whether they come from poor communities or wealthy social groups but are not part of the consumer market of national culture.

 

Therefore, it is a proposal that benefits all parts of the film production chain, from production, which guarantees the audience for its work, through the exhibitor who can count on a certain stream of moviegoers besides the consumers that will have access to cultural product, funded mostly with public funds. This proposal will allow a direct public benefit of 30 thousand people and a 75 thousand indirect beneficiaries. It is evident the importance of this increment of audience if we consider that, in 2006, fifty-seven of ninety-four Brazilian productions that were released did not reach that mark.

 

The proposal is based on the formation of the Creative line, putting together exhibitors, producers, partners and costumers.




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